"It wasn’t like he turned into Rick Ross overnight. It was a lot of nights, a lot of hustling, a lot of mixtapes, a lot of freestyles. He would be in the studio every night, no one else there, just listening to beats, writing, writing. There was definitely no fancy rides or sit-down restaurants. This was the days of 7-Eleven, left-overs, fast food. It was almost like he was speaking money into reality. He spoke as if the non-existent was already existent."